Media is probably the most important way in society now to convey opinions on people and social groups, be in stereotypical or subversive. In Save World Get Girl all of the characters are portrayed as being in control towards the end although there is an initial worry and shock at the realisation of all of the spaceships in the narrative. They are portrayed as aspirational to their target audience of students generally under 25 of class E on the Socio-demographic table, The band are aspirational because of their control and popularity in the narrative, which goes against conventions of the stereotypical "nerd" which is usually a negative representation. As with most music videos the star image is used to promote the band by making them seem aspirational and connected to the audience. A good example of this was in Awolnation's Kill Your Heroes in which Awol is a presenter on a TV show and in a band, playing on the natural psychology of most people that they want to be famous and/or appreciated, the Children in the video are symbolic of the audience's reaction in listening to Awol's message. This is a negative representation mostly because of the children being rebellious to society. However they are also aspiring to be like Awol who is an irresponsible role model swearing in front of young children and so he is represented negatively. Furthermore the children can be represented negatively because they are trying to be like someone else rather than being themselves, this could simply link to the name of the band as AWOLnation and that they are just represented as such as the term awol has started to be used for a general miscrient...
Typical, I want my music video to be positive and so the "protagonist" of the narrative would be represented positively also. As I am thinking about the idea of a kind of Good vs. Evil game-esque narrative, I would want to represent certain people in the narrative as particularly negative. Comments are most welcome!
~ Jack ~
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