Research into Technical Aspects... Editing

This video is a bit different... Trying to find similar artists is proving difficult due to how niche the band is. However, this is Black Sheep by Metric. The video was created as a pre-order bonus for Edgar Wright's Scott Pilgrim vs. the World and uses the footage from the film as a narrative and performance video. The video begins with a caption which introduces the happenings in the video and is coupled with overdubbing of a voiceover. Throughout the video there is a lot of superimposition which is synchronous to the genre as if it is a comic or a video game. There is also a red line in the bottom half of the screen like an oscilloscope representing the sound and changes with the beat/bass. The red "oh yeah" is significant as it is synonymous with sex appeal representing Brie Larson as a sex icon. Other text is edited in later in the video which are coupled with the actions on screen (like the "thonk!" when Michael Cera headbutts the pole. Initially the video uses longer takes of Larson singing and then synchronous editing of shots between Michael Cera and Larson which is repeated with other actors in similar parts of the song. It is used as a way to contrast characters between positive and negative representations of them. Also, as its part of a film, the performance is also part of the narrative. The narrative of the song is generally non-linear as cross cutting is used to switch to parts of the movie which were shown previously. These and cutaways are used to break-up takes of The Clash at Demonhead, the band in the movie. The editing escalates up to about 2 minutes in and then the pace slows down again using fades and slower cuts. From this analysis, I intend to taken on board the ideas on pacing to have the video start off slower paced and quicken the speed later and return to a slower pace to end on, rather than a sudden end. I also like the idea of the comic print text being shown like the characters are living in a comic or game. ~ Jack ~