Research into Technical Aspects... (Sound and Lighting)

Well in a music video, sound is most important! Sound and Lighting are probably lesser aspects within the media in my opinion, but both are still important. Lighting can establish a genre; poorly lit music videos could show suspense while lighting similar to natural lighting represents being down to earth and basically, a natural setting!

This next video can represent how lighting can establish a genre. This next video is an internet success by The GAG Quartet, it is also a huge show of intertextuality to the internet.
   
The lighting here is natural which blends with the theme of the internet and that it is based on real events on the internet. The last little riff of the song is shown with the colours desaturated and a lot darker than the rest of the video which is synchronous with the minor key used with the music which is symbolic of darker themes.
To oppose this, in Save World Get Girl, the set has Low Key lighting and lit by the red lights, with connotations of danger and warnings. The low lighting is useful to portray tension to the narrative of the video with the aliens and battles.

As for Sound, the GAG quartet appears to be diegetic but it will likely, like all music videos be non-diegetic and edited to be synchronous to what is happening in the music video. The Save World Get Girl video is definitely non-diegetic because looking closely at the instruments, nothing is connected to them to record the sound. This is completely synchronous though and excellently edited. In addition, the music video uses many over-dubbed sound effects that are non-diegetic but synchronous to the actions on screen. This emphasises the representation of the genre of chip-tune or nintendo-rock, etc

From this, I am going to take on that the performance is not actually usually performed because of the need to be edited and to make both video and audio look and sound authentic and professional. I am going to take on board the idea of sound effects and make sure to make them appropriate and representative of the audience and the genre, although this will have to be decided after the audience research and/or focus groups.

~ Jack ~