2) How effective is the combination of your main product and ancillary texts?

First of all I have established the house style with the square/retro typeface and taken the colour scheme of Red, Blue and Green that I established from the Legend of Zelda series which was elaborated for the ancillary products. I added the extra colours for the use of the tetrominoes and incorporated this into the design of the poster and the colours were taken into account to be used in the band logo. This colour scheme loosely links all three of the coursework pieces but the digipak and poster are intended to oppose the video as they are contrasting as while the video is mostly normal and looks like a down to earth place while the album represents a game-style, 8 bit world. 

Final coursework pieces

The characters are the same within the products as they are an enigma and can be deciphered as the audience chooses, being an "avatar" for themselves within the video. The band is also the same band featured on the ancillary products so it is a direct link between the two. The themes of the video are linked but the aesthetics of the video and ancillaries are separate.

As for a brand identity, I have strayed away from the creation of a star through the enigma code. By subverting Richard Dyer's star theory, I have allowed my video to focus on the music rather than the performers, however I have created the culture in which the star may have been represented. Mise-en-Scene has been heavily focused on the intertextuality towards cult interests like Sci-fi and Video Games. For this reason I have placed game controllers, video game characters and actual games within the video and also borrowing the circular wipe from George Lucas' Star Wars saga. There is a clear link between the fonts of each product with the same image of the 8-bit Earth being depicted in the digipak and the video and the fonts "Karmatic Arcade" ; "Minecrafter 2.0" and "Minecraftia" used from Dafont.com which all give the effect of a pixelated bitmap font, akin to 1980s/1990s video games.

I have used this because of similar brand identity I researched in my product research such as the Muse album and the existing products of I Fight Dragons such as the consistency of the logo for The Resistance between the album and poster. However these are not consistent themes with the music video such as how in I Fight Dragon's work how their actual front cover is pixelated yet their videos have varied from claymation and live-action videos. I used this idea to create a consistent iconography but not clear visual link between the coursework pieces